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  • encircle technologies
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  • Making Hospital Appointments Simple with Medicuro

Making Hospital Appointments Simple with Medicuro

Improved website accessibility to reduce legal risk, increase user reach, and create a better experience for all users.

Technology

Global

Role

Full-Stack Development

Domain

Website Development

Product Vision

To build inclusive websites that are easy to use for everyone while improving trust, performance, and growth.

vision-icon

The Challenge:

Poor Accessibility Limiting Users and Growth

Most websites failed accessibility standards, creating barriers for users and business growth.

Challenge section illustration

Key Points

Non accessible design blocked users with disabilities

Lack of support for assistive technologies

No clear understanding of accessibility standards

Missed opportunities across mobile and desktop

Key Challenges Faced

  • Meeting ADA and WCAG compliance requirements
  • Improving usability without affecting design
  • Creating awareness and consistency in implementation
  • Ensuring accessibility across all user journeys

Encircle Approach:

Build Accessibility into Every Step

Solution: Accessible and Inclusive Web Experience

We focused on making accessibility a core part of design and development, not an afterthought.

Centralised Data Architecture

  • Structured content with proper headings and semantic markup
  • Organized accessibility elements across pages
  • Unified standards for consistent accessibility

Streamlined Flow

  • Improved navigation for keyboard and assistive tools
  • Clear focus states and better visual hierarchy
  • Accessible forms with proper labels and inputs

Technical Highlights

  • Implemented ARIA labels and roles
  • Fixed color contrast and readability issues
  • Added descriptive alt text for images
  • Enabled full keyboard navigation
  • Ensured WCAG 2.1 compliance across key flows

The Results:

Inclusive Experience with Better Performance

A platform that works for all users while improving trust and engagement.

Efficiency Improvements:

Reduced maintenance with structured accessibility setup
Consistent implementation across pages
Better usability for all user types

Business Outcomes:

Reduced legal risk with ADA compliance
Increased engagement from a wider audience
Improved conversions with better usability
Stronger brand trust and reputation
Better SEO with structured and accessible content

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Final Takeaways:

Accessibility Drives Growth and Trust

Accessibility is not just a requirement, it improves user experience, builds trust, and opens the platform to more users. Inclusive design leads to better engagement and long term business growth.

Key Learnings

  • Accessibility improves usability for everyone
  • Structured design supports better SEO
  • Inclusive platforms reach a wider audience
  • Compliance reduces legal risks
  • Accessibility should be part of the core process, not an add on