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  • Compare, Decide, Convert: A Smarter Shopping Experience with Sarig

Compare, Decide, Convert: A Smarter Shopping Experience with Sarig

Built a smart e-Commerce platform that makes product comparison easy, shows real customer reviews, and improves buying decisions.

Technology

Shopify

Role

Full-Stack Development

Domain

WooCommerce

Product Vision

To create a fast and clear shopping experience where users can compare products easily and make confident decisions.

vision-icon

The Challenge:

No Comparison System and Hidden Customer Reviews

Customers struggled to compare products and trust buying decisions due to missing visibility and manual processes.

Challenge section illustration

Key Points

No clear way to compare products across brands

Customer reviews were not visible on the website

Manual review handling slowed operations

Performance risk due to feature-heavy requirements

Need for gated virtual workshop access

Slow or inefficient product search

Key Challenges Faced

  • Building a comparison system for multiple attributes
  • Integrating CRM data securely into the website
  • Maintaining performance with advanced features
  • Creating scalable and automated workflows

Encircle Approach:

Build Clarity, Trust, and Performance Together

Solution: Smart eCommerce Experience Platform

We focused on simplifying product discovery, automating data flow, and building a scalable system.

Centralised Data Architecture

  • Synced customer reviews directly from CRM using APIs
  • Structured product attributes for comparison system
  • Unified data handling for workshops, warranties, and products

Streamlined Flow

  • Side-by-side product comparison for easy decision making
  • Real-time display of verified customer reviews
  • Smooth access to virtual workshops with gated content
  • Fast product discovery with autocomplete search

Technical Highlights

  • Integration with PipeDrive CRM for live reviews
  • Algolia powered fast search and autocomplete
  • Digital warranty system replacing manual workflows
  • Built using Sage, Bedrock, Blade, and Laravel Mix
  • Modular and scalable architecture for future growth

The Results:

Smarter Shopping with Better Decisions

A platform that improves clarity, trust, and performance.

Efficiency Improvements:

100%

automated review management
Reduced manual effort in content updates
Easier maintenance with modular system

Business Outcomes:

Faster customer decisions with product comparison
Increased trust through real time verified reviews
Improved performance across large product catalog
Seamless workshop purchase and access experience
Scalable platform ready for growth

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Final Takeaways:

Clarity and Trust Improve Conversions

When users can easily compare products and see real feedback, they make faster and better decisions. Automation and performance ensure the platform grows smoothly with the business.

Key Learnings

  • Clear comparison improves buying decisions
  • Real customer reviews build strong trust
  • Automation reduces manual work and errors
  • Fast search improves product discovery
  • Scalable systems support long-term growth