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  • encircle technologies
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  • Resense Agency: Custom Gutenberg Based Website

Resense Agency:Custom Gutenberg Based Website

A modern WordPress website built with custom Gutenberg blocks to give full design control, better performance, and easy content management.

Technology

Wordpress

Role

Full-Stack Development

Domain

Hospitality

Product Vision

To build a flexible and scalable website where the team can fully control content and design using a customized Gutenberg editor without relying on heavy plugins.

vision-icon

The Challenge:

Limited Flexibility in Default Gutenberg System

Resense Agency needed more control over design and content while keeping the system lightweight and easy to manage.

Challenge section illustration

Key Points

Default Gutenberg blocks were too limited for custom design needs

Required advanced layout, spacing, and reusable block control

Needed to reduce dependency on heavy plugins

Needed smooth and efficient content management for long term use

Key Challenges Faced

  • Balancing customization with editor simplicity
  • Avoiding performance issues from plugin heavy solutions
  • Ensuring scalable content structure for future updates
  • Maintaining consistent design flexibility across pages

Encircle Approach:

Custom Block-Based Flexible System

Solution: Lightweight Custom Gutenberg Architecture

We enhanced Gutenberg with fully custom blocks while keeping the native editor experience simple and powerful.

Centralised Data Architecture

  • Built on WordPress using Sage theme for clean structure
  • Used Gutenberg core fields with custom block attributes
  • Avoided ACF for blog and dynamic content to keep system lightweight

Streamlined Flow

  • Created reusable custom Gutenberg blocks for consistent layouts
  • Integrated design controls directly into editor (spacing, colors, layout)
  • Ensured smooth editing experience without external complexity

Technical Highlights

  • Fully custom Gutenberg blocks built for specific design needs
  • Modular and reusable components for easy updates
  • Reduced plugin dependency for better performance
  • Sage theme used for structured and scalable development

The Results:

Flexible, Fast, and Scalable Website

A powerful WordPress system that gives full control to the team while staying lightweight and fast.

Efficiency Improvements:

Faster and simpler content editing workflow
Reduced dependency on external plugins (improved stability)
Reusable blocks reduced development and update time

Business Outcomes:

Improved website performance and loading speed
Full creative control for the Resense team
Scalable structure ready for future growth
Clean and maintainable codebase

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Final Takeaways:

Custom Gutenberg Unlocks Full Control

This project shows how extending Gutenberg with custom blocks can create a powerful balance between flexibility and performance. By reducing plugin dependency and building reusable components, the website becomes easier to manage and scale over time.

Key Learnings

  • Custom Gutenberg blocks improve design flexibility
  • Reducing plugins improves performance and stability
  • Reusable components speed up content management
  • Clean architecture ensures long term scalability
  • Native editor enhancement is better than heavy customization tools