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  • Unified Multi-Site Experience with Fast Gatsby Frontend for Luxury Hospitality Group

Unified Multi-Site Experience with Fast Gatsby Frontend for Luxury Hospitality Group

A high-performance multi-site system connecting 1 main site and 14 subsites into one unified, fast, and scalable digital experience.

Technology

Wordpress

Role

Full-Stack Development

Domain

Hospitality

Product Vision

To build a seamless digital ecosystem where multiple hospitality websites work together with speed, consistency, and easy navigation.

vision-icon

The Challenge:

Managing a Complex Multi-Site System

The client needed a way to manage multiple subsites while keeping performance, structure, and user experience consistent.

Challenge section illustration

Key Points

Managing 14 subsites under one system

WordPress multisite frontend performance limitations

Slow load times across connected sites

Need for structured global search across subsites

Key Challenges Faced

  • Maintaining consistency across all sites
  • Handling large-scale content from multiple sources
  • Ensuring smooth navigation between subsites
  • Building a scalable system for future growth

Encircle's Approach:

Modern Frontend with Scalable Architecture

Solution: Gatsby Powered Multi-Site Architecture

We used a modern Gatsby based frontend while keeping WordPress as a flexible content backend.

Centralised Data Architecture

  • WordPress multisite used as a single content source
  • GraphQL used for structured and efficient data access
  • Each subsite connected to a unified backend system

Streamlined Flow

  • Gatsby used to generate static pages for all subsites
  • Pre-built pages improved speed and reduced loading delays
  • Clear separation between frontend and backend systems

Technical Highlights

  • Gatsby for static site generation and performance optimization
  • GraphQL for efficient data handling across subsites
  • Custom Node APIs for dynamic page creation
  • Scalable structure designed for long-term growth

The Results:

Faster, Unified, and Scalable Experience

A fully connected multi site system delivering speed, structure, and better usability.

Efficiency Improvements:

Up to

~70%

faster page load times across all sites
Simplified content management using centralized architecture
Reduced complexity with static generation approach

Business Outcomes:

14 subsites + 1 main site fully unified
Improved search experience with subsite based grouping
Strong performance across all devices
Future-ready scalable architecture for expansion

Client Feedback

— Marketing Head, D2C Skincare Brand

“Encircle’s speed work was a game-changer. We saw an immediate lift in mobile conversions and organic traffic — performance truly equals profit.”

Rated: 4/5

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Consumer Electronics

Subscription & eCommerce

Food & Beverage

Retail & Appeal

DTC Travel

Health & Wellness

Logistic & Supply

Final Takeaways:

Scalable Systems Need Modern Frontend Design

This project shows how complex WordPress multisite systems can be transformed using Gatsby. By separating content management from frontend performance, the system becomes faster, more structured, and easier to scale.

Key Learnings

  • Gatsby improves performance in large multi-site systems
  • GraphQL simplifies complex data flow
  • Static generation increases speed and reliability
  • Clear system architecture improves scalability
  • Multi-site platforms need strong structure for maintainability