Shopify
A tracking system that identifies and tags Shopify orders originating from the Xsolla platform using UTM based attribution and automation.
Shopify
Support & Maintenance
E-Commerce Store
To accurately track cross platform customer journeys and automatically tag orders coming from external platforms for better analytics and reporting.
Orders from Xsolla could not be identified inside Shopify, making it difficult to track performance and customer acquisition sources.
Xsolla operates outside Shopify ecosystem
Orders on Shopify looked identical regardless of source
No way to track first customer entry point
UTM data did not persist through full journey
We built a tracking system that carries source data through the full user journey and connects it to Shopify orders.
A fully automated tracking system that connects external platform traffic directly to Shopify order data.
This project shows how persistent tracking combined with automation can bridge external platforms and Shopify. By capturing and preserving source data throughout the journey, businesses gain complete visibility into cross platform performance.